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AI lemons and the economics of unverifiable quality: Part 2 – new kinds of firms
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Unverifiable quality - the Al lemons problem - is about to become a deep-technology problem rather than a product
problem. Part 1 of this article argued that Al's biggest commercial problem is not intelligence but credibility.
When Al is surfacing information (for example via an LLM interface) a user worries that the machine may be wrong; but
in that case its outputs can still be checked. The problem is merely whether we can trust an Al-generated answer. This is
how Al works in old kinds of firms: firms that employ mainly
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