Articles by author
The proposed reforms to the financial promotions regime for consumer credit: a move to an outcomes-based approach
The overarching requirement that financial promotions must be “fair, clear and not misleading” remains unchanged. However, firms will have greater discretion in how they meet this standard, with less reliance on detailed CONC rules and more emphasis on their own judgement. In practice, compliance will increasingly be assessed by reference to whether communications deliver good consumer outcomes – particularly in terms of consumer understanding under PRIN 2A.5. This In Practice article reviews the key changes.
26 JUL 2026Practical considerations for data protection and cybersecurity when deploying AI
The adoption of AI is accelerating across the UK financial services sector. Accordingly, institutions must navigate a complex landscape of regulatory expectations, technological risks and ethical responsibilities. The goal is to remain agile, while aligning with core compliance requirements.
22 NOV 2025
