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The proposed reforms to the financial promotions regime for consumer credit: a move to an outcomes-based approach
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The Financial Conduct Authority (FCA) has proposed reforms to the financial promotions regime for consumer credit in its recent consultation plaper CP26/15. while the changes do not represent a fundamental overhaul they do mark a clear shift from detailed prescriptive rules towards a more flexible outcomes-based approach to consumer credit promotions centred on the Consumer Duty.
The overarching requirement that financial promotions must be “fair clear and not misleading”...
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